TruMoo Building Champions Sweepstakes
Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. TruMoo Building Champions Sweepstakes (the "Promotion") begins at 12:00:00 AM Eastern Time (“ET”) on June 15, 2016 and ends at 11:59:59 PM ET on August 31, 2016 (the “Promotion Period”). The Promotion contains a game of chance (“Sweepstakes”). The computer clock of the Sponsor (defined below) is the official time-keeping device in the Promotion.

1. ELIGIBILITY: The Promotion is open only to legal residents of the United States and the District of Columbia, excluding the state of Colorado, who are at least 18 years of age or older as of date of entry. Employees, officers and directors of Dean Foods Company (“Sponsor”), The Milk Processor Education Program (MilkPep) Curiosity Advertising, Realtime Media LLC, Snipp Interactive (“Administrator”) and their respective parent companies, affiliates, subsidiaries, advertising, contest, fulfillment and marketing agencies, (collectively, “Promotion Parties”) their immediate families (parent, child, sibling & spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Promotion. By participating, you agree to these Official Rules and to the decisions of the Promotion Parties, which are final and binding in all respects. Void in any state not listed above and where prohibited by law, rule or regulation. All federal, state and local laws and regulations apply.

2. HOW TO ENTER THE PROMOTION: To enter, purchase one (1) of the qualifying TruMoo products* (listed below) in store, submit a valid receipt of the qualifying purchase, and register for the Promotion. All submissions of receipts must be received by Wednesday, August 31, 2016 at 11:59:59PM ET to be eligible.


TRUMOO CHOCOLATE WHOLE MILK Half Gallon 0-41900-07512-5
TRUMOO CHOCOLATE 1% LOWFAT MILK Gallon 0-41900-07284-1
TRUMOO CHOCOLATE 1% LOWFAT MILK Half Gallon 0-41900-07295-7
TRUMOO CHOCOLATE WHOLE MILK Half Gallon 0-41900-07496-8
TRUMOO CHOCOLATE FAT FREE MILK Half Gallon 0-41900-07277-3

Before submitting a receipt, participants must highlight the qualifying TruMoo product* on the receipt with a star or check. Photo of receipt must clearly show the receipt in its entirety. Participants should keep their receipt. Dean Foods Company reserves the right to require a participant to provide original receipt for verification purposes upon request. Participants can submit their receipt and register using one (1) of the two (2) methods detailed below:

a) Upload a photo of your recipt by texting the keyword “TRUMOO” to 811811 to receive a text message with instructions. Participant will first receive a text message with opt-out instructions and disclosure for receipt of up to ten (10) automated text messages to the number provided, along with instructions for receipt submission. Limit of 160 characters per text. Participants will then receive a link to the registration form via text and must completely enter their true and correct information in the required fields (required fields include: Full Name, E-mail Address, Complete Mailing Address, Birth Date and Phone Number).

b) Upload a photo of your receipt at and complete the registration form by entering your true and correct information in the required fields (required fields include: Full Name, E-mail Address, Complete Mailing Address, Birth Date and Phone Number).

Each eligible receipt that contains one (1) qualifying TruMoo product* received via any of the above methods will earn one (1) entry into the Sweepstakes (“Sweepstakes Entry”). Receipts that cannot be validated for any reason will be rejected. For example only, and not an all-inclusive list, a receipt will be rejected if it: (i) fails to pass anti-fraud detection measures; (ii) is unauthorized, fake, or has been illegitimately obtained; (iii) contains any messages, code or other markings not recognized by the Administrator; (iv) contains printing or other errors; (v) is illegible, unreadable or blank; (vi) has been previously used; (vii) reflects the use of more than an authorized number of coupons for the Qualifying Purchase; or (viii) is incorrectly or incompletely entered or submitted.

ALTERNATE MEANS OF ENTRY (AMOE): To enter without purchase, hand-print your full name, full mailing address, email address, phone number, and birth date on a plain 3x5 inch paper. Mail your completed entry to Realtime Media, Attn: TruMoo Building Champions Sweepstakes Entry, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428. Each entry must be mailed separately in a hand-addressed, stamped envelope. No photocopied or mechanically reproduced entries will be accepted. No responsibility is assumed for lost, late, incomplete, illegible, misdirected or postage-due entries. No responsibility is assumed for (i) technical, electronic, telephone, hardware, software or network, computer or data transmission errors, malfunctions or difficulties of any kind or (ii) any incorrect data contained in any sweepstakes entry. Mail-in entries must be postmarked no later than August 31, 2016 and received by September 5, 2016 to be eligible. All entries become the property of Sponsor and will not be returned or acknowledged. Each valid mail-in entry will earn one (1) Sweepstakes Entry.

Limit of one (1) Sweepstakes Entry per person, per email address, per day, throughout the Promotion Period, regardless of method of entry.

3. SWEEPSTAKES DRAWING/ODDS: The Sweepstakes will consist of nine (9) individual electronic, randomized weekly drawings (each a “Weekly Drawing”). Each Weekly Drawing entry period (“Weekly Entry Period”) will begin at a specified time (each a “Weekly Entry Period Start Time”) and will end at a specified time (each a “Weekly Entry Period End Time”) as detailed in the chart below. The Weekly Drawings will be conducted on or around the weekly drawing date (“Weekly Drawing Date”) specified in the chart below, from among all eligible entries received during such Weekly Entry Period. Entries must be received before the end of the Weekly Entry Period to be eligible for the corresponding Weekly Drawing.

On or about September 5, 2016, there will be one (1) Grand Prize drawing (“Grand Prize Drawing”) conducted from among all eligible entries received during the entire Promotion Period. Odds of winning a Weekly Prize depend on the total number of eligible entries received as of the applicable Weekly Drawing Date and the odds of winning the Grand Prize Drawing depend on the total number of eligible entries received during the Promotion Period.

Weekly Entry Period Weekly Entry Period Start Time Weekly Entry Period End Time Weekly Drawing Date
1 6/15/16 at 12:00:00AM ET 6/21/16 at 11:59:59PM ET 6/22/16
2 6/22/16 at 12:00:00AM ET 6/28/16 at 11:59:59PM ET 6/29/16
3 6/29/16 at 12:00:00AM ET 7/5/16 at 11:59:59PM ET 7/6/16
4 7/6/16 at 12:00:00AM ET 7/12/16 at 11:59:59PM ET 7/13/16
5 7/13/16 at 12:00:00AM ET 7/19/16 at 11:59:59PM ET 7/20/16
6 7/20/16 at 12:00:00AM ET 7/26/16 at 11:59:59PM ET 7/27/16
7 7/27/16 at 12:00:00AM ET 8/2/16 at 11:59:59PM ET 8/3/16
8 8/3/16 at 12:00:00AM ET 8/9/16 at 11:59:59PM ET 8/10/16
9* 8/10/16 at 12:00:00AM ET 8/31/16 at 11:59:59PM ET 9/5/16

*Note: Weekly Entry Period #9 is longer than previous Weekly Entry Periods.

4. WINNER NOTIFICATION: The potential prize winners will be notified by email and/or phone. Potential winners will have ten (10) days to respond to winning notification before forfeiting their prize. Any winner of a prize package valued at $600 or more will be sent an Affidavit of Eligibility/Liability Release via email. All forms must be completed, signed, notarized and returned to Administrator within ten (10) days of date of issuance. Potential winner becomes the “Winner” only after verification of eligibility by Sponsor. If such potential winner cannot be contacted within a reasonable time period, if the potential winner is ineligible, if any notification is returned undeliverable, or if the potential winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize and an alternate winner will be selected from among all remaining entries for that drawing.

5. PRIZES/PRIZE RESTRICTIONS: There will be a total of one (1) Grand Prize and Nine (9) Weekly Prizes awarded during the Promotion as detailed below:

GRAND PRIZE (1): One (1) Grand Prize will be awarded during the Promotion, consisting of a trip for four (4) (winner and three (3) guests) to the Golden Goggle Awards in New York, NY. Prize Package includes:

• Round-trip coach air transportation* for winner and three (3) guests from a major airport, as determined by Sponsor, near the winner’s home within the continental U.S. to New York, NY.
• One (1) standard room at the Marquis Marriott with occupancy for four (4) for five (5) days/four (4) nights (November 18, 2016 through November 22, 2016) located in New York, NY
• Ground transportation to and from the hotel and airport
• Four (4) tickets to the Golden Goggle Awards on November 21, 2016
• Spending Money awarded in the form of a $400 AMEX Gift Card

The Approximate Retail Value (“ARV”) of the Grand Prize is $7,000.00

WEEKLY SWEEPSTAKES PRIZE (9): A total of Nine (9) Weekly Sweepstakes prizes will be awarded, one (1) per week, during the Promotion. Each Weekly Sweepstakes prize consists of:

• One (1) Sports-themed prize

The ARV of each Weekly Sweepstakes Prize is $100.00

The total ARV of all Promotion Prizes is $7,900.00

*GRAND PRIZE RESTRICTIONS: Actual prize value depends on the location of the winner’s residence and dates of travel. Location is subject to change and will be determined at Sponsor’s full discretion. Travel must be taken on November 18, 2016 through November 22, 2016 and must be reserved thirty (30) days in advance or prize will be forfeited and Sponsor will have no futher obligation to Winner. Any difference between stated value and actual value will not be awarded. Winner is responsible for any transportation not specifically noted in these rules. Winner and guest must travel together on the same itinerary and are responsible for obtaining all necessary travel documents prior to travel. Certain restrictions, as determined by Sponsor, may apply. Sponsor will attempt to accommodate winner’s preferred itinerary, but all specifics thereof will be at Sponsor’s discretion. If winner and guest cannot comply with these restrictions or any other portion of these Official Rules, the prize will be forfeited in its entirety and an alternate winner will be chosen. Winner and travel guest must travel from major airport closest to the winner’s residence, as determined by Sponsor, in its sole discretion. Any picture identification requirements associated with air travel are the winner’s and travel guests’ responsibility. In the event the winner lives within 100 miles from New York, NY or other location as determined by Sponsor, ground transportation only (not air transportation) will be provided to and from the hotel. Travel arrangements must be made through Sponsor’s agent, on a carrier of Sponsor’s choice and trip must be taken on a date of the Sponsor’s choosing. If winner and guests cannot travel on the dates specified by Sponsor, the prize will be forfeited in its entirety and the prize may be awarded to an alternate winner selected in a random drawing from among all remaining eligible entries. Flight details are subject to availability and airline carrier’s regulations and conditions apply. The trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Promotion Parties are not responsible for lost or mutilated tickets and none will be replaced. Airline tickets are non-refundable, non-transferable, and are not valid for upgrades. The hotel accommodations and airline tickets will be determined at the sole discretion of Sponsor. If any portion of the prize is not available for any reason then the Sponsor reserves the right to substitute that portion of the prize with another prize of comparable or greater value. Guest must be of legal age of majority in his/her jurisdiction of residence (and at least 18), unless the child or legal ward of winner, and must complete and return a publicity and liability release within ten (10) days of date of issuance. If guest is the child or legal ward of the winner, winner must execute and return all required documents on behalf of such child or legal ward. All federal, state and local taxes and any other costs and expenses associated with prize acceptance and use not listed herein as part of the prize including, without limitation, ground transportation (other than that specified above as included in prize), luggage fees, souvenirs, miscellaneous hotel expenses, and gratuities are the sole responsibility of winner.

PRIZE RESTRICTIONS: Limit of one (1) Weekly Prize per person. Weekly Winners are eligible to win the Grand Prize. All Promotion prizes will be fulfilled approximately six (6) to eight (8) weeks after the Promotion has ended. Promotion Parties are not responsible for late, lost, stolen, damaged, delayed, or undelivered prizes.


6. GENERAL: Each winner hereby expressly grants to the Promotion Parties and their respective designees all rights to use and publish his/her name, likeness (photographic or simulated), voice, and province of residence for all purposes, including without limitation, advertising, marketing, promotional and publicity purposes in connection with this Promotion (“Advertising”), in any and all media now or hereafter devised, worldwide in perpetuity, without any form of notice or any amount or kind of compensation or permission, except where prohibited by applicable law. All copyright, trademark or other intellectual property rights in such Advertising shall be owned by Sponsor and/or its licensors, and each winning participant hereby disclaims and waives any claim of right to such Advertising. Such Advertising shall be solely under the control of Sponsor and/or its licensors, and each winner hereby waives any claim of control over the Advertising content as well as any possible claims of misuse of such winning recipient’s name, likeness or voice under contract, tort or any other theory of law. The Promotion Parties do not assume any responsibility for any disruption in the Promotion, including but not limited to the failure or interruption of any internet service provider. In the event there is a discrepancy or inconsistency between disclosures and other statements contained in any Promotion materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern, and control. In no event will more prizes be awarded than those listed in Rule #5. All federal, state, and local laws and regulations apply. All decisions as to these Official Rules and interpretations thereof are exclusively within the sole discretion of the Promotion Parties and may be changed from time to time without notice. The Promotion Parties reserve the right to cancel or modify the Promotion at any time without notice. A potential winner may be requested to provide the Sponsor with proof that the potential winner is the authorized account holder of the email address associated with the winning Entry. If, in Sponsor’s sole determination, a dispute cannot be resolved, the Entry will be deemed ineligible. Entries generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, garbled, or corrupted are void and will not be accepted.

7. TEXT MESSAGING (SMS) TERMS AND RESTRICTIONS: Message and Data Rates may apply. By texting “TRUMOO” to 811811,you consent to receive up to ten (10) one-time automated text messages to the number you provided from Snipp Interactive Inc. (“Snipp”). You must have the necessary Equipment and high-speed internet access in order to engage with Snipp. You understand that consent is not required to make a purchase. The text message you send is your electronic signature agreeing to these terms and to giving electronic written consent to receive automated text messages from Snipp and/or Program Sponsors. Carrier specific charges for text messages may apply, depending on your individual cellular pricing plan, in accordance with your cellular customer agreement. SMS may not be available for all service providers or for all handsets. Cellular phone carrier’s instructions for text messaging may be different. Check your phone capabilities for specific instructions. Program Sponsor makes no guarantee that any particular wireless service provider will participate. Check with your service provider for details. By selecting to participate via text messaging, the Participant grants permission to the Program Sponsor to notify them via return text message and must agree to accept all applicable charges associated therewith. Wireless service providers may charge Participant for each text message, including any error message that is sent and received in connection with the Program, based on the applicable wireless service plan. Participant is responsible for all applicable fees and taxes associated with submitting a receipt using SMS messaging. Not all mobile devices are supported. Program Sponsor, in its sole discretion, may add or delete a cellular carrier at any time, without notice. You may text STOP to 811811 at any time to exit Program and to stop receiving text messages, or HELP for help. Sponsor’s privacy policy is available at

8. CONDUCT: By participating in this Promotion, you agree to be bound by these Official Rules and the decisions of the Promotion Parties, which shall be final, binding and non-appealable in all respects. Failure to comply with these Official Rules may result in disqualification. The Promotion Parties reserve the right at their sole discretion to disqualify any individual found to be tampering with the participation process or the operation of the Promotion, or to be acting in any manner deemed by the Promotion Parties to be in violation of the Official Rules, or to be acting in any manner deemed by the Promotion Parties to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person and void all associated Entries and/or registrations. CAUTION: ANY ATTEMPT BY A USER, YOU OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE PROMOTION PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

9. LIMITATIONS OF LIABILITY: The Promotion Parties assume no responsibility or liability for (a) lost, late, stolen, undelivered, inaccurate, incomplete, delayed, misdirected, damaged or garbled registrations, Entries, URLs, or emails; (b) any incorrect or inaccurate Entry information, or for any faulty or failed electronic data transmissions; (c) any unauthorized access to, or theft, destruction or alteration of Entries or registrations at any point in the operation of this Promotion; (d) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, cable, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (e) inaccessibility or unavailability of the Internet or the Web Site or any combination thereof or for computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing of Entries, social networking posts, or registrations, the announcement of the prizes, or in any other Promotion-related materials; or (f) any injury or damage to participants or to any other person's computer which may be related to or resulting from any attempt to participate in the Promotion. If, for any reason, the Promotion (or any part thereof) is not capable of running as planned for reasons which may include, without limitation, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, then the Promotion Parties reserve the right at their sole discretion to cancel, terminate, modify or suspend the Promotion in whole or in part. If terminated, the Promotion Parties will award the prizes from among all non-suspect, eligible Entries received for the Promotion up to the time of such action.

10. RELEASES: All participants, as a condition of participation in this Promotion, agree to release, hold harmless and indemnify the Promotion Parties from and against any and all liability, claims, damages, or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained, in whole or in part, directly or indirectly, in connection with (i) participation in any aspect of the Promotion, (ii) the receipt, ownership or use of the prize awarded, including any travel associated with any prize, (iii) participant’s registration material on any related website, or (iv) any typographical or other error in these Official Rules.

11. CHOICE OF LAW AND JURISDICTION: Except where prohibited, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners, Sponsor, and administrator in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of the State of Texas without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Texas or any other jurisdiction), which might otherwise cause the application of the laws of any jurisdiction other than State of Texas. Any action seeking legal or equitable relief arising out of or relating to the Promotion or these Official Rules shall be brought only in the courts of the State of Texas. You hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.

12. PRIVACY: Except as noted in these Official Rules, information collected for this Promotion is used only for the purpose of Promotion administration and winner notification and will not be re-used, sold or shared in any manner by the Promotion Parties or any third parties unless you have elected to receive additional information or promotional material from the Sponsor, or a third party. By participating in the Promotion, participant agrees to all of the terms and conditions of the Sponsor’s Privacy Policy, which is available at In the event of any discrepancy between the Sponsor’s Privacy Policy and these Official Rules, these Official Rules shall control and govern.

SPONSOR: Dean Foods Company, 2711 North Haskell Avenue, Suite 3400, Dallas, TX 75204

ADMINISTRATORS: Snipp Interactive Inc., 1605 Connecticut Ave NW, Washington, DC 20009
Realtime Media, LLC, 200 Four Falls Corporate Center, Suite 100, Consohocken, PA 19428

*No significant difference has been shown between milk derived from cows treated with the artificial growth hormone rbST and non-rbST-treated cows.
  • home
  • Upload
  • Support
  • View More